Tourism marketing for hotels and vacation rentals: 3 secret weapons from Ciaobooking to reach your guests

In today’s fast-evolving landscape, the tourism industry is more competitive than ever. For hotels and vacation rentals, reaching guests and building loyalty is essential for long-term success. With so many strategies and tools available, the real challenge is standing out and delivering results.

To rise above the noise and grab the attention of potential guests, you need a strategic approach to tourism marketing. That’s where Ciaobooking comes in.

With its suite of innovative tools, Ciaobooking helps you transform your communication and win over (or win back) more guests.

In this post, you'll discover 3 secret weapons inside our PMS that will help you:

• Increase your hotel or vacation rental’s visibility online – with Ciaobooking you can build your own website in just a few steps, directly from the platform.
• Boost your booking conversion rate – with tools to create a smooth, attractive booking page that turns visitors into guests.
• Build lasting guest relationships, a key factor for any successful hospitality business.
• Collect and segment guest data to create targeted, personalized marketing campaigns that bring guests back.

Curious about the integrated tools that make all this possible? Let’s take a look together.

Integrated site builder: a website that reflects your brand and drives bookings

Forget generic templates. With Ciaobooking’s integrated site builder, you can design a website that fully reflects your hotel or vacation rental’s identity. Personalize key elements like your logo, color palette, fonts, and images for a seamless brand experience.

At the same time, the Ciaobooking site builder is fully integrated with your booking engine, ensuring a simple and secure booking process. The booking page is designed to maximize conversions and streamline the purchase journey, while keeping the channel manager features active—so all bookings sync in real time, from your site directly into the PMS calendar.

In short: a website that works for you.

Improve guest communication with automated messaging

Imagine saving precious time while giving your guests all the information they need and an excellent experience.

With Ciaobooking’s automated messaging feature, you can:

• Automate routine messages – say goodbye to manually sending confirmation emails, booking reminders, or thank-you messages after a stay. Ciaobooking takes care of these essential communications automatically, giving you more time to focus on what matters most: your guests.
• Set up automatic triggers – send messages based on specific timings or guest actions, like a booking confirmation, check-in date, or check-out. Your guests will stay informed and feel cared for at every stage of their journey.

Ciaobooking is also integrated with major OTA platforms like Booking.com and Airbnb, allowing you to manage all your guest communication from one central platform. Bookings are synced automatically, ensuring each guest receives the right message—personalized to their booking channel.

Manage all conversations—regardless of the channel—from a single, user-friendly interface, creating a seamless communication flow and impressing your guests with the right message at the right time.

Manage and segment guest data to create marketing campaigns that convert

Ciaobooking allows you to securely collect and store guest data in full compliance with privacy regulations.

You can go far beyond simple demographic segmentation: Ciaobooking lets you segment guests by detailed criteria such as preferences, booking history, and any microdata collected at reception. Create rich guest profiles with insights into travel habits, interests, and personal preferences.

This allows you to build targeted marketing campaigns, promotions, and special offers tailored to each segment—based on real guest data—boosting effectiveness and ROI while ensuring your message reaches the right audience at the right time.

You can also easily export guest data in multiple formats, making it simple to integrate with your favorite marketing tools.

Conclusion: transform your tourism marketing with Ciaobooking

In today’s hospitality world, simply opening your doors isn’t enough. To succeed, you need to stand out, win your guests over, and build lasting relationships.

Ciaobooking is more than a PMS—it’s your strategic partner for managing daily operations and marketing your accommodations.

With our personalized, innovative tools, you can:

• Build a unique website that reflects your brand and attracts more visitors.
• Automate guest communication to save time and offer a seamless experience.
• Turn guest data into high-performing marketing campaigns that win them over and bring them back.

Don’t miss your chance to transform your hospitality business. Request your free demo of Ciaobooking now and see how we can help you win more guests and increase bookings.