CiaoBooking for property managers: the secret behind Portofino Vacanze's success

Today, we’re sharing the story of Lorenzo Bernardin from Portofino Vacanze, who has been using CiaoBooking for over two years to transform how he works. In this interview, we explore how our software helped him scale from managing 30 to over 100 properties, optimizing both time and results.

So, how did it go?

Hi! Tell us about your business before you started using CiaoBooking. What challenges were you facing?

I started using CiaoBooking when I reached 30 managed properties. Right after the onboarding, I immediately realized how necessary the change was.

Now I’m close to managing 100 properties – it would be literally impossible to imagine doing this job without it.

Whenever I talk to other property managers, I always recommend CiaoBooking: even if you’re managing “just” 10 properties, it completely changes how you work.

Which features won you over?

Honestly, I found everything I was looking for: excellent OTA connectivity, a simple, intuitive interface that’s practical and functional – ideal for daily use, no matter the task.

The system’s scalability is incredible: the time I save lets me focus on growing the business.

But what I love most is the automated messaging feature – the WhatsApp integration is amazing! Combined with the intuitive channel manager, it really simplifies my day-to-day work.

On an average week, how much time do you think you save with CiaoBooking?

I think the time saved depends on the season, but it definitely ranges from 8 to 20 hours a week. For me, that’s time I can reinvest into growing the business.

How did you choose the tool?

I actually went about it a bit differently. I first contacted SmartPricing, and they recommended CiaoBooking.

One of the best pieces of advice I’ve ever received!

The dynamic pricing integration with them is fantastic. Over time, I’ve compared it with other competitors, and I’ve realized this kind of integration isn’t a given.

What kind of results have you seen, and how long did it take?

Thanks to the data from the channel manager, I was able to run targeted remarketing campaigns. The result? A 40% increase in direct bookings.

For other metrics, I honestly can’t give exact numbers. I’m working with an external Revenue Manager to analyze all the insights we gather week by week.

I’d say the ability to set different rate plans for specific dates, and the flexibility of those settings (even though they’re quite simple), gives the business a real boost.

Have you managed to reduce dependency on OTAs, or do you think there’s still a lot to do?

As I mentioned earlier, my average number of disintermediated nights is quite high, especially for long stays. I’m not someone who settles – I’m hoping to reach 80% and leave just crumbs for the OTAs. Fingers crossed, and I’m working hard.

In executing your growth strategy, is there anything you would’ve done differently?

I’m a bit of a perfectionist – I’ve made a lot of mistakes over time, from minor ones to major ones. If I had to name one… not starting with CiaoBooking sooner. In the past two years, my results have grown fivefold – not just thanks to the software, but because of everything the system makes possible.

Would you recommend CiaoBooking on a scale from 0 to 10? Why?

Ten, no doubt. The ease of use and the support team’s availability really make a difference. When you work 365 days a year, it’s crucial to know there’s always someone ready to help you.

Since becoming a customer, I’ve recommended you to everyone I know who might need something like this.

What new features would you like to see implemented?

I’d love an integration with Google, and a dynamic minimum stay feature that adjusts based on availability. Alternatively… I wouldn’t mind full automation of WhatsApp messaging – though I know that’s probably beyond your control… but hey, dreaming is free!

Final thoughts: why choose CiaoBooking

Lorenzo’s story shows how CiaoBooking can be the ideal partner for property managers who want to scale their business smartly.
Thanks to its scalability, seamless OTA connectivity, and automation features, managing even a large property portfolio becomes simple and profitable.

Ready to take your business to the next level?

Book a free demo now and discover how CiaoBooking can help you save time, increase direct bookings, and simplify every aspect of your operations!