Dimora Assuntina | Martano (Salento): case study

Location: Martano (LE), Italy
Number of rooms/units: 5

Context

Dimora Assuntina opened in 2021 in the historic center of Martano, born from its owner’s personal vision: turning his old family home into an elegant guesthouse. Today, the property features five double rooms, a rooftop terrace with loungers, a gazebo and hot tub, and a small wellness area.

Dimora Assuntina mainly welcomes international guests: couples during high season and business travelers during the low season.

The challenge

From the beginning, Dimora Assuntina set out to prove that it’s possible to run a profitable business in Salento year-round—not just in the summer.

To achieve that, the team was looking for a solution that would:

• Allow them to manage all operations and admin tasks easily in one place, without switching between different tools
• Increase direct bookings and build loyalty among business guests
• Boost the property's visibility through a more strategic international distribution setup
  

“Many hosts don’t feel the need for a management system because they fill up with Booking.com alone. But finding new international channels is crucial to weaken the grip of the big OTAs. That’s exactly where CiaoBooking helped us lead the way.”

The solution

After carefully evaluating the market, Dimora Assuntina chose CiaoBooking for its all-in-one approach: PMS, channel manager, booking engine, and administrative tools—all on a single platform.

Thanks to CiaoBooking, Dimora Assuntina was able to:

• Centralize all daily operations, from closing rooms via smartphone to automatically sending guest data to local authorities
• Expand into new international markets through seamless OTA integrations and hands-on support
• Track performance in detail using weekly and monthly reports that separate OTA and direct revenue
• Build guest loyalty, especially among business travelers, with personalized reminders
• Offer a smooth, modern guest experience with integrated self check-in

The results

CiaoBooking had an immediate impact on both performance and day-to-day operations:

• +760% increase in direct bookings via the website
• +193% growth in OTA bookings through the new distribution strategy
• +109% total revenue growth
• +47% increase in occupancy, with steady bookings even in the off-season
• Daily operations became easier for the whole team, which now works entirely via smartphone
  

“Salento is a highly sought-after destination, and many guests return year after year. That’s great, but it can also make hoteliers complacent. If you really want to grow, a PMS like CiaoBooking is essential. It saves you time and helps you sell smarter.”